Businesses catering to the cryptocurrency market are also expanding rapidly. You need search engine optimization (SEO) for your cryptocurrency website if you want to stand out in the crowd. If you want to rank higher, get more visitors, and boost your cryptocurrency sales, Cryptocurrency SEO is essential. To get the most out of your website, you need to employ all three types of SEO: on-page, off-page, and technical. Here, we’ll go over the top 09 optimization strategies for crypto and blockchain-based websites.
In other words, what exactly is Cryptocurrency SEO?
Increase your cryptocurrency sector traffic, clients, and revenues with cryptocurrency SEO. Your crypto firm can benefit from an SEO strategy by reaching more potential customers and attracting more of them to its website.
Cryptocurrency SEO: Basic SEO Tents
The cornerstones of a successful crypto website’s search engine optimization strategy are:
Cryptocurrency SEO Techniques
Crawling speed in Google is the main focus of technical SEO. This is the behind-the-scenes effort that ensures your site is running smoothly and search engines can readily index your pages. Ensuring that your site runs well and that search engines can quickly crawl your pages by putting in place crucial pieces.
The following tools are essential for technical SEO:
- Domain Prowess and Domain Age
- No duplicated text allowed
- Format of a URL
- Domains without hyphens are not allowed
- There have been some 301 redirects
- Canonicalization
- Website Velocity
- Mobile-friendliness
- Internet site menus
- Site-Specific Search Engine Optimization for Cryptocurrency Portals
Performing search engine optimization (SEO) on individual web pages is essential. If your website follows proper SEO methods, you will have an easier time climbing the search engine rankings.
Cryptocurrency On-page SEO: Some of the main concerns of search engine optimization are:
- Examining Search Terms
- Titles and Meta Descriptions of Mapped Pages
- Improvements to Images
- URLs optimized for search engines
- Optimization of Content
- The use of “calls to action”
- Interactional UI
Cryptocurrency Off-Page SEO
External factors, such as link structure and content promotion, are the focus of off-page SEO. A well-executed link building strategy can increase your site’s credibility with search engines and bring new visitors from other sites. Some of the things that off-page SEO takes care of are:
- Social media interaction with backlinks
- Strategies for Cryptocurrency Website SEO
If you have a cryptocurrency-related website, you should implement these 10 SEO strategies immediately.
01 Keyword Research
Cryptocurrency SEO or search engine optimization starts with a thorough exploration of relevant keywords. Knowing which keywords your intended audience uses is a prerequisite for SEO for cryptocurrency websites. Companies in the cryptocurrency business conduct keyword research using terms like “bitcoin,” “crypto,” “buy cryptocurrency,” and others.
You can get the help you need to offer the proper keywords from programs like Ahrefs keyword explorer, SEMrush, or the Google keyword planner. Finding a happy medium between writing for keywords that people are actually searching for and choosing competitive keywords is the best method to implement keywords. Think like a searcher when selecting keywords.
02 Content Optimization
Writing for search engines in mind improves your content’s search engine rankings. Your content will become more user- and search engine-friendly as a result. Writing and distributing niche-specific, keyword-rich content should be at the heart of your crypto website’s content marketing plan.
All of your work must be original, well-researched, and error-free in terms of grammar and formatting. Finding the keywords your competitors aren’t using will help you create content that ranks higher than theirs.
Find the content gaps where you can add value with your content and you will conquer your competitive market. According to Google’s latest algorithm upgrade, “helpful content,” you should focus on providing value to human readers rather than robots. That means it needs to provide solutions to issues faced by users.
03 Reduce Page Loading Time
The time it takes for a page to load has a significant impact on the user experience. The rate of loading is based on how fast the user can see. LCP, FID, and CLS are the three primary metrics for measuring page load times, sometimes known as core web vitals.
The value of your rating is affected by all of these factors. If you want your site to rank highly in search results, the quality of its content is, of course, crucial. You can’t afford to disregard these signals if you want to optimize your site. The “page usability” report in the search console can point you in the direction of the problems that need fixing.
If you want your cryptocurrency website to load faster, try the following:
- Incorporate image compression
- Take advantage of compressed CSS and Java script.
- Use stored information from visitors’ browsers
- If you want your website to load faster, you should use a Content Delivery Network (CDN).
- Insights into page load times for monitoring performance
However, optimizing speeds is a technological challenge that calls for specialized knowledge and experience. In the future, W3speedup is a one-stop-shop for bitcoin companies looking to improve their website’s speed and ranking. So, allow our specialists to take care of the speed optimization process for you.
04 Promote Mobile Friendly Layouts
The number of people who prefer to use their phones or tablets instead of desktop computers is growing rapidly. Consumers and businesspeople alike can benefit from the increased accessibility of mobile commerce. Your site’s structure, then, needs to be optimized for use on all devices.
Designing for mobile use is the first step. Making the design flexible is the most crucial part of making it mobile-friendly. Keep in mind that people like instantaneous browsing and information. When a user accesses your site from a mobile device, they should see a page that loads quickly and has properly arranged images, videos, text, and links.
Your major objective should be to keep users on your site rather than encouraging them to visit a competitor’s.
05 Permanent and Relevant Backlinks
One of the most important metrics for search engine optimization is relevance. When working on your link profile, it’s important to secure links from authoritative sites in your field.
You may increase your authority and search engine rankings with a solid backlink profile. The important thing here is not quantity but quality. The better your chances of success, the more quality backlinks you should aim to acquire. Therefore, if you operate in the bitcoin business, it is vital to focus on regions with pertinent material. So, ensure that the linked content is of high quality.
06 Practice Cryptocurrency SEO to meet Google EAT
Expertise, Authority, and Trustworthiness, or EAT, is an abbreviation. The quality and value of your material to readers and search engines are impacted by EAT, although it does not directly affect your ranking in search results. To increase your website’s authority and credibility in the bitcoin industry, consider the following:
- Introduce yourself to your site visitors.
- Use the knowledge of professionals in your field to inform your content creation.
- Connect to reputable resources
- Improve the brand’s online image
07 Enhance Featured Quotes
Using featured snippets is a great way to attract more eyes to your site. If you want to get featured snippets in search engine results for bitcoin, you need to include highly competitive keywords in your SEO plan. You may get more clicks and page views and rise above the competition by using featured snippets.
08 Meta Data Contains Relevant Keywords.
The most crucial parts are the Meta description and the page title. If you care about the success of your website, you should give it a lot of attention. Modifier keywords such as “buy,” “sell,” and “crypto” should be used.
Metadata that includes pertinent keywords has a higher probability of ranking highly. Your CTR (click-through rate) will improve as a result.
09 Keep an Eye on Your Ranking in SERPS
You may improve your SEO tactics by continuously monitoring and tracking your position in SERPs. Because first-page SERP placement is your primary objective, start with SERP tracking. Simply conduct some web searches using your major crypto-related keywords. Start conducting an SEO study of your website if your page is not among the top results on the first page.
Any search engine rankings (SERP) checking tool will do the trick for you. Software like Ahrefs SERP checker tool and SpySERP can help you monitor your search engine results page (SERP).
Cryptocurrency SEO Solution
Your Cryptocurrency SEO business or venture cannot succeed without employing cryptocurrency SEO strategies. It can be difficult and time-consuming, though. Here at zevenOs, we have a team of SEO specialists who know what it takes to get a business to the top of the search engine results page and ahead of the competition. So, allow us to assist you in enhancing your site’s visibility, expanding your audience, and increasing your revenues. Now is the time to begin.
